Thursday, February 10, 2011

The dogs won their hearts; Gallery helps place several 'underdogs'

This article talks about a rescue, The Underdog Club, helping place dogs that a passed over in shelters. Referred to as “underdogs,” these are dogs taken out of shelters and are given another chance. Adoption rates are a lot lower than people may realize, so groups that specialize in placing certain animals, such as mutts and misfits, are extremely helpful to not only shelters and the dogs but to prospective dog owners. Aside from their website, The Underdog Club Gallery also posts columns in their local newspaper in order to help spotlight these dogs in desperate need of home. This helps expand their audience. Their advertising reaches a larger audience than just the shelter crowd. Many people who may not be actively looking for a new dog may find their new family member in the morning paper or while surfing the web. I think it’s great that more rescues are helping shelters out by taking in some of their dogs. Some dog breeds have adoption rate under 10%, so it’s great rescues like this are trying to help people see past a dog’s looks. Do you think these rescues will help steer more people towards adoption rather than buying from breeders?

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